Openbank
You're Smart Like That Campaign

Working with Santander, we helped launch Openbank in the US with a playful and witty campaign inspiring people to take charge of their finances with a savvy confidence. Through exploration of layout, color usage, and type hierarchy, I helped develop the campaign guidelines and collaborated with cross-functional teams to ensure visual consistency across the board.

Credits

Creative Director
Art Directors
Copywriters
Design Director
Designers
Illustrator
Producer
Animation

Daniela Montañez
Luzalma Gonzalez, Georgia Davis, Jorge Acevedo
Suzy Jackson, Tori Dubray, Todd Brusnigham
Zulema Orozco
Nicole Wang, Darren Wong
Luci Gutiérrez
Kelley Varga
Igor + Valentine